economy KPI's
These gaming KPIs offer valuable insights into the dynamics of in-game economies, player spending behavior, and overall player engagement. By tracking and analyzing these metrics, companies can optimize their game economies, improve player satisfaction, and drive sustainable revenue growth.
1. Coin In or In Game Currency (IGC) in
In-Game Currency Inflow measures the total amount of in-game currency earned or acquired by players within a specified time period.
In-Game Currency Inflow = Total Amount of Currency Earned from Gameplay + Total Amount of Currency Purchased
- Helps track the effectiveness of reward systems, quests, and other gameplay mechanics in providing players with currency.
- Provides insights into the impact of promotional events or bonuses on currency acquisition.
- Guides developers in balancing in-game economy and adjusting reward structures to maintain player engagement.
2. Coin Out or In Game Currency (IGC) Out
In-Game Currency Outflow measures the total amount of in-game currency spent or consumed by players within a specified time period.
In-Game Currency Outflow = Total Amount of Currency Spent on Purchases + Total Amount of Currency Spent on Consumables or Upgrades
- Helps evaluate the popularity of in-game purchases and the consumption rate of consumable items or upgrades.
- Provides insights into player preferences and spending behavior within the game.
- Guides developers in balancing currency sinks and adjusting pricing or availability of in-game items to maintain a healthy economy.
3. Coin Balance
In-Game Currency Balance represents the total amount of in-game currency held by players at a given point in time.
In-Game Currency Balance = In-Game Currency Inflow – In-Game Currency Outflow
- Provides insights into the overall wealth distribution among players and the liquidity of in-game currency.
- Helps identify players with high or low currency balances and assess their impact on the game’s economy.
- Guides developers in adjusting reward structures, economy balancing mechanisms, and monetization strategies to maintain a fair and engaging gameplay experience.
4. ATV or Average Transaction Value Of IGC
Average Transaction Value of In-Game Currency measures the average amount of currency spent per transaction within the game.
- Average Transaction Value of In-Game Currency = Total Amount of Currency Spent / Total Number of Transactions
- Provides insights into player spending patterns and the perceived value of in-game currency.
- Helps optimize pricing strategies for in-game items, virtual goods, and premium content to maximize revenue and player satisfaction.
- Guides developers in adjusting pricing tiers, bundle offers, and promotional discounts to increase transaction values and drive overall revenue growth.
5. Coins In & Coins Out Distribution
In-Game Currency In and Out Distribution analyzes the distribution of currency inflow and outflow among different player segments or game features.
- Not applicable (analysis of data distribution)
- Helps identify high-value player segments and areas of the game with significant currency transactions.
- Provides insights into the effectiveness of monetization features, reward systems, and in-game economies.
- Guides developers in optimizing currency distribution, balancing economy features, and designing targeted monetization strategies to maximize revenue and player engagement.
6. Coin In Rate
In-Game Currency In Rate measures the rate at which players acquire or earn in-game currency over a specific time period.
- In-Game Currency In Rate = (Total Amount of Currency Earned from Gameplay + Total Amount of Currency Purchased) / Total Active Players
- Provides insights into the effectiveness of reward systems, quests, and other gameplay mechanics in providing players with currency.
- Helps assess player engagement and activity within the game’s economy.
- Guides developers in adjusting reward structures, economy balancing mechanisms, and monetization strategies to maintain player interest and retention.
